Our Learning Intention (OLI): On completion of this chapter, you will have analysed strategies that sellers use to promote products and maximise sales, and evaluated the impact on consumers.
- 6.1 The selling process
- 6.2 Product promotion strategies (1)
- 6.3 Product promotion strategies (2)
- 6.4 Targeting customers
- 6.5 Product promotion strategies: legal and ethical issues
- 6.6 Applying selling techniques
- 6.7 Monitoring and evalutating selling techniques